Rue du Mail was established in 2006 by Jimmy K.W. Chan (Founder/chairman of Semeiotics, Inc.), at 5 rue du Mail in the 2nd Arrondissement in Paris and appointed Martine Sitbon as its founding designer.


Rue du Mail embodies an organic romanticism that is rooted in the Parisian essence. It is both an address and creative space that tranforms itself with every new season. The Rue du Mail woman has a carefree elegance and a modern sense of style that brings forth an intriguing mix of rock and femininity.


The Rue du Mail collections are sold internationally in premiere stockists, as well as in the headquarter boutique located at 5 rue du Mail in Paris, where the 700 square-meter space also showcases the atelier, showroom and gallery space.